Feral – Bold clothing designs with a beastin’ slant
Hey guys – I’ve got a wicked showcase of an indie clothing brand for you today along with an awesome clothing giveaway. This feature on the blog is called WKND Attire & I’ve been running it for a few weeks now. This is my chance to share with you some incredibly talented independent clothing brands & each week people across the globe have got involved in the competition giveaway. Continue reading to find out exactly how to grab your hands on this weeks prize! I spoke to 1 half of Feral Threads, Johnny, & we spoke all things Feral Threads & music…
Where did the concept for Feral Threads begin?
Johnny: The concept for Feral was born right at the start of summer 2013 when Jess completed the first design we would go onto use – the wolf. I’ve always been impressed by her artwork and asked her to draw me a few animals, which included the Wolf design that started the whole thing off. From there the creation of Feral was quite natural; summer had just begun and both of us needed a way to practice our skills and when the thought of printing the designs came to mind, both of us realised the opportunity we had in front of us.
Introduce us to the team…
Johnny: The team is made up of myself Johnny Clark – I focus on the business side of things including finances, marketing and strategy and Jess Slinger – she has the eye for detail and the artistic skills that really make Feral everything it is.
Jess: When we started Feral Johnny was studying Marketing and Finance at Strathclyde University and I was studying Visual Communications at Glasgow Art School. Both of us were looking for something to give us some experience and Feral was the perfect option for it; we’ve both learnt a lot from the problems and successes we’ve had over this last year.
Sum up your brand/values in 3 words
Raw, Artistic and Natural.
Every design is hand drawn and we feel that the brand should be all about them. We like things to be a bit personal and we try to achieve that feeling with our designs, materials and packaging.
If anybody in the music industry (alive or dead) could be the face of your brand/wear your clothing, who would it be and why?
Bombay Bicycle Club
We’ve both been huge fans of Bombay ever since we met and we’ve listened to their songs all the way through the progression of Feral. Now every time I listen to some of their songs, it takes me straight back to the feeling I had a year ago when we had just started the business. Although they give me that nostalgic feeling, they are still releasing ace new music regularly meaning they’ll always be a part of Feral to us.
What music/artists help you/give you inspiration with the creative process
Johnny: Most of the time I listen to Indie music while creating (Modest Mouse, Interpol, The Strokes, etc) but it all depends on my mood really. If I’m feeling upbeat I’ll listen to dance music or sluggish I’ll listen to something nice and slow.
Jess: I’m a bit of a mixed bag in terms of my music tastes. I guess I’d say my staple is house/electronic/techno (Bjork, Dusky, Dark Sky, Jamie xx, etc) in that I listen to that genre pretty much every day. But that’s interrupted by sprinkles of hip-hop (MF Doom, Kendrick Lamar, etc), indie/folk/alt-rock (Fleetwood Mac, Interpol, Jeff Buckley).
Pick 3 tracks that are representative of your brand & work ethic…
Romare – The Blues (It Began In Africa)
Fleetwood Mac – Tusk
Tanlines – Bejan
We’re both really into all different kinds of music so narrowing this list down to just three was pretty tricky but in the end I feel like all of these songs represent us in slightly different ways.
What’s the best thing about being an independent clothing brand?
Johnny: Work for Feral doesn’t really feel like work. That definitely has to be the best thing for me. It’s easy to get carried away working on little projects for the brand meaning it feels like more of a hobby than a job.
Jess: For me, it’s actually seeing it work. I was somewhat unsure about whether we could actually pull things together, whether people would like my designs enough to buy them, etc, but I’m constantly being surprised by Feral which is great
Advice to others that want to set up their own business?
Johnny: If you have an idea and you feel like it’s good enough to work, just go for it. The whole process of setting up a small business is easier than it seems and depending on what kind of situation you find yourself in, there’s a huge amount of aid and help available close by.
Jess: I second that! Just go for it. It doesn’t have to be a massive daunting thing either – you can start off small, test the waters and then go for it!
I’m don’t know about you lot, but I absolutely love Feral Threads designs & wish them all the luck in the world with the growth of the brand. Make sure to check their socials out. Oh and another thing, they’re currently running a sale on all sweatshirts to make room for summer stock so make sure you take full advantage of that :)
The winner of the Hex Appeal giveaway is wordpress user Nütie of who I will be getting in contact with shortly to send off your signed print :)
This week’s prize is a good’en. Feral Threads have been extra generous and have given me a tiger t-shirt & sweatshirt to give away to lucky readers. To be in with a chance of winning this prize, all you have to do is like and comment on this blog post, or alternatively you can retweet the twitter link (@ihartpr) or like the facebook post (facebook.com/ihartpr). Good luck! I’ll be announcing the winner on the next edition of WKND attire. Keep your eyes peeled ;)